I lead social media creative for Microsoft Xbox’s build up to the 2010 E3 event. This included campaigns, applications and rich interactive fan pages on Facebook, Myspace and Twitter.

I lead creative on this Facebook application for Chase bank via McGarry Bowen. Facebook users could find local charities via Google maps then nominate them to share a $5 million prize. To date it boasts close to 2 million fans.

This M&M’s project via G2 Interactive cross promoted the last Indiana Jones movie with a very rich web game that I created and successfully pitched to Mars and Lucas Film. IMHO the best web game made to date for the brand. View Live Site

Amnesty asked me to pitch in on helping bring attention to Shi Tao, a pro-democracy, Chinese journalist who was imprisoned. I created this web commercial for him. View it on Vimeo.

These graphic ads were the look and feel foundation for a 360 campaign for the retro footwear line.

This site concept was proposed for the launch of three new Samsung portable media players via Digitas.

I created Streetwar for Control Arms.org which is made up of Amnesty, Oxfam and IANSA. The video screened at the United Nations and garnered over 500k online views bringing tremendous exposure to the controlarms.org website. View it on Vimeo.

This was a fun campaign I sold to run competitively against the Adam’s family M&M’s dark campaign. It was short and sweet and I love the way it turned out. The activity rates on the banners were through the roof.

I created a campaign for a set of branded toys called the Wiwichus for Pepsi Mexico. We made these mischievous elves takeover pages and grab gaudy items from fake banners then taunt users into following them back to their secret website to win prizes and create their own Wiwichus.

I lead creative on this content heavy site for the fashion designer. The concept was to create a virtual storefront and window. Live Site.

I’m pretty sure Nike doesn’t advertise their awesome sneaker recycling
program but when they do I think this is an interesting concept for it. View it on Vimeo.

I pitched a new way to randomize video for their DVD game to Hasbro
and Saturday Night Live but I didn’t think it would be so hard nor take
me an entire summer to make. I had fun though.

When asked to contribute to a campaign to educate young women about eating
disorders I created a mini book featuring super models dispelling the myths
about their eating habits.

In 2005 at Euro RSCG the client asked me to think beyond a web site and
I came back to him with a virtual device as website that would train the users
to later use the site as an application on a real device.

This was an early (2005) example of spec work turning viral. I created this teaser video for Rock Star games title State of Emergency 2. The game developer banned me from showing the video online but I can still show the stills.

This project was part of a 2007 campaign pitch via agency Y&R to create an interactive financial / retirement planner for existing Citi Smith Barney clients.

Back in 2005 before the rise of widgets I conceptualized this self enclosed application to customize the design on a skate board deck and order it in one shot.

I’ve never been a fan of user generated content integrated into ad campaigns but when I have to do one I like them to be small and tactical like this M&M’s project. User uploaded M&M’s were mapped by zip code all over the U.S.

Years ago MTV used to make these weird promos and on-air IDs. So when I got the chance to make some I rigged a fiber optic camera together with a tiny LCD light and shot the different body orifices. Fun stuff. View it on Vimeo.

It took five different directions before the client decided on this fairy tale story theme for the digital portion of the integrated launch for 3 Musketeers mint candy bars.