This was an interactive tour of Marriott Courtyard’s new hotel amenities via McGarry Bowen’s digital shop Continuity.

Amnesty asked me to pitch in on helping bring attention to Shi Tao, a pro-democracy, Chinese journalist who was imprisoned. I created this web commercial for him. View it on Vimeo.

While at Euro RSCG I collaborated on several conceptual directions for the experience section of the global web site.

These graphic ads were the look and feel foundation for a 360 campaign for the retro footwear line.

At G2 Interactive this was one of many M&M’s integrated campaigns I got the
chance to contribute to. Unfortunately the site is no longer live but you may view stills by clicking the title.

This site concept was proposed for the launch of three new Samsung portable media players via Digitas.

In 2005 this digital campaign for British Airways were amongst the first to ever use SMS in both the interactive ad units and the micro-site.

I created Streetwar for Control Arms.org which is made up of Amnesty, Oxfam and IANSA. The video screened at the United Nations and garnered over 500k online views bringing tremendous exposure to the controlarms.org website. View it on Vimeo.

This was a fun campaign I sold to run competitively against the Adam’s family M&M’s dark campaign. It was short and sweet and I love the way it turned out. The activity rates on the banners were through the roof.

I created a campaign for a set of branded toys called the Wiwichus for Pepsi Mexico. We made these mischievous elves takeover pages and grab gaudy items from fake banners then taunt users into following them back to their secret website to win prizes and create their own Wiwichus.

When asked to contribute to a campaign to educate young women about eating
disorders I created a mini book featuring super models dispelling the myths
about their eating habits.

In 2005 at Euro RSCG the client asked me to think beyond a web site and
I came back to him with a virtual device as website that would train the users
to later use the site as an application on a real device.

This was an early (2005) example of spec work turning viral. I created this teaser video for Rock Star games title State of Emergency 2. The game developer banned me from showing the video online but I can still show the stills.

This project was part of a 2007 campaign pitch via agency Y&R to create an interactive financial / retirement planner for existing Citi Smith Barney clients.

I’ve never been a fan of user generated content integrated into ad campaigns but when I have to do one I like them to be small and tactical like this M&M’s project. User uploaded M&M’s were mapped by zip code all over the U.S.

It took five different directions before the client decided on this fairy tale story theme for the digital portion of the integrated launch for 3 Musketeers mint candy bars.

This was a spring refresh of the beauty company’s site back when they first started using flash. via MRM.