I lead social media creative for Microsoft Xbox’s build up to the 2010 E3 event. This included campaigns, applications and rich interactive fan pages on Facebook, Myspace and Twitter.

I lead creative on this Facebook application for Chase bank via McGarry Bowen. Facebook users could find local charities via Google maps then nominate them to share a $5 million prize. To date it boasts close to 2 million fans.

This was an interactive tour of Marriott Courtyard’s new hotel amenities via McGarry Bowen’s digital shop Continuity.

This M&M’s project via G2 Interactive cross promoted the last Indiana Jones movie with a very rich web game that I created and successfully pitched to Mars and Lucas Film. IMHO the best web game made to date for the brand. View Live Site

Amnesty asked me to pitch in on helping bring attention to Shi Tao, a pro-democracy, Chinese journalist who was imprisoned. I created this web commercial for him. View it on Vimeo.

While at Euro RSCG I collaborated on several conceptual directions for the experience section of the global web site.

These graphic ads were the look and feel foundation for a 360 campaign for the retro footwear line.

At G2 Interactive this was one of many M&M’s integrated campaigns I got the
chance to contribute to. Unfortunately the site is no longer live but you may view stills by clicking the title.

This site concept was proposed for the launch of three new Samsung portable media players via Digitas.

In 2005 this digital campaign for British Airways were amongst the first to ever use SMS in both the interactive ad units and the micro-site.

I created Streetwar for Control Arms.org which is made up of Amnesty, Oxfam and IANSA. The video screened at the United Nations and garnered over 500k online views bringing tremendous exposure to the controlarms.org website. View it on Vimeo.

This was a fun campaign I sold to run competitively against the Adam’s family M&M’s dark campaign. It was short and sweet and I love the way it turned out. The activity rates on the banners were through the roof.

I created a campaign for a set of branded toys called the Wiwichus for Pepsi Mexico. We made these mischievous elves takeover pages and grab gaudy items from fake banners then taunt users into following them back to their secret website to win prizes and create their own Wiwichus.

I lead creative on this content heavy site for the fashion designer. The concept was to create a virtual storefront and window. Live Site.

I’m pretty sure Nike doesn’t advertise their awesome sneaker recycling
program but when they do I think this is an interesting concept for it. View it on Vimeo.

I pitched a new way to randomize video for their DVD game to Hasbro
and Saturday Night Live but I didn’t think it would be so hard nor take
me an entire summer to make. I had fun though.

When asked to contribute to a campaign to educate young women about eating
disorders I created a mini book featuring super models dispelling the myths
about their eating habits.

In 2005 at Euro RSCG the client asked me to think beyond a web site and
I came back to him with a virtual device as website that would train the users
to later use the site as an application on a real device.

This was an early (2005) example of spec work turning viral. I created this teaser video for Rock Star games title State of Emergency 2. The game developer banned me from showing the video online but I can still show the stills.

This project was part of a 2007 campaign pitch via agency Y&R to create an interactive financial / retirement planner for existing Citi Smith Barney clients.

Back in 2005 before the rise of widgets I conceptualized this self enclosed application to customize the design on a skate board deck and order it in one shot.

I’ve never been a fan of user generated content integrated into ad campaigns but when I have to do one I like them to be small and tactical like this M&M’s project. User uploaded M&M’s were mapped by zip code all over the U.S.

Years ago MTV used to make these weird promos and on-air IDs. So when I got the chance to make some I rigged a fiber optic camera together with a tiny LCD light and shot the different body orifices. Fun stuff. View it on Vimeo.

In 2000 while working at Fallon I was asked to consult with the BMW films team on their strategy to digitally distribute a series of short films. I credit this project for truly opening my eyes to the possibility and tremendous potential of delivering entertaining, rich content on the web.

Every now and then a client choses the suggestions of a focus group over the advice of the creative team and a perfectly good redesign sits on the shelf. That was the case with this Travelzoo.com project I worked on four years ago. View it here

It took five different directions before the client decided on this fairy tale story theme for the digital portion of the integrated launch for 3 Musketeers mint candy bars.

This was a spring refresh of the beauty company’s site back when they first started using flash. via MRM.